The expert will tell you why what is in fashion is not grunge carelessness or slick “Hollywood glamour,” but natural textures and well-groomed strands.
< /p> Dress from the Volifert collection
Evgeny Trefilov – top stylist, image maker, clothing designer , laureate of regional and all-Russian fashion design competitions, makeup artist, and author of her ownVolifert's clothing collection, spoke about the main trends in hairstyles and how to combine them correctly with evening wear.
Evgeniy Trefilov
Trendencies
1. There are two main directions – either exaggeratedly smooth hair (even if it is short, it should be styled very smoothly). These are such minimalist images, perhaps with an emphasis on some kind of “antennae” or “loops”.
Valentino SS24
Gucci SS24
Volifert
2. Or exaggeratedly large volume – almost African hairstyles with a lot of curls. Plus, a trend has emerged for the 60s, when there is a very strong combing in the root zone. We're heading towards glamor again.
Zendaya
Anna-Lynne McCord
3. In recent years, fashion has been completely natural, a little aggressive, greasy, dirty. Now it’s the other way around – the hair is too clean, well-groomed, and glamorous.
Dolce & Gabbana SS24
4. If earlier there was a “Hollywood” style – too polished and deliberately “elegant”, now we are more focused on European trends. What does this mean? If there are curls, then not with the effect of being made, curled, but more natural, wavy, as if the hair was not carefully styled with a curling iron, but curled that way by nature. For example, hair styled with sea salt sprays into the so-called surfer's girlfriend hairstyle.
Sidney Swinney
5. Natural curly hair is also in fashion now, but here we are not even talking about wavy, but about very curly hair: from medium to fine curl. Many women now come (this is a purely intuitive, subconscious desire associated with modern fashion) and ask for a bioperm, literally a petty demon. It looks great – the little demon stands up like a huge springy ball. It looks fashionable because there hasn't been such a trend for a long time.
Julia Garner
There is no need to be afraid of new bio-curls; they do not destroy the hair structure. With the chemical components that we now have, with amazing bio-curls, you can create anything you want without losing the quality of your hair. The difference between chemistry and bio-perm is colossal. This is a completely different technology, a different effect on hair. The perm destroys, rebuilds, then glues. And biowave embeds additional components into the structure, fixes them there, then they are gradually washed out, without taking anything from the hair shaft.
Evgeny Trefilov at work
6; We can see the same thing in clothing, because there must be some kind of correspondence. The clothes became very shiny, bright, beautiful, elegant. Stunning shapes with elegant lines that enhance the silhouette. We used to wear hoodies to the theater, but now there is an emphasis on expensive textures, especially sparkling fabrics. And makeup and hairstyles must match the clothes.
Mesh jewelry and clothes in mesh
Why is mesh becoming a trendy element now? This is a flexible material that easily changes shape, does not dictate its terms along the way, but at the same time can complement or modify any outfit or hairstyle.
Florence Pugh in the film “Dune: Part Two”
Dress from the collection of Evgeny Trefilov
The fact is that the Volifert brand was originally invented as red carpet brand. “Every time I looked at what was happening on our red carpets and compared it with Venice, Cannes, Oscar. I wanted our stars to be decently dressed too.
My mesh dresses are designed for those who go to parties, red carpets, and show off at social events. They are also suitable for a wedding; everyone will notice such a dress (and, by the way, it can be passed on by inheritance). You can wear absolutely any textile under it and create a new look. It would seem like the same thing, for example, a cardigan. We can wear it with a full skirt, with leather trousers with high boots, with a short skirt, with shorts. And it will always look new. You can use different colors below: under a shiny silver cardigan, wear something red, blue, black, white,” says Evgeniy Trefilov.
Now in fashion, everything is more chaste, clogged. If you wear a black shirt and trousers, and a dress like this on top, the look will look chic.
